Rethinking The Future Marketing

Rethinking the future marketing Rethinking the World Manny Woo Fall 2000 From acres States to Networks John Naisbitt is arguably the worlds leading trend forecaster. In his poll: From Nation States to Networks, Dr. Naisbitt predicts that global economy will not be dominated by huge multinational companies but by big networks in the twenty-first century. He defines big networks as a lot of individuals networked together and who do not maintain any headquarters. It is very powerful because everyone feels he/she is in the center.

mindless companies are less bureaucratic, and react quicker to market and innovation. It is the low-pitched com panies who are creating the global economy. Big companies can only countenance when they reconstitute themselves as a collection of small companies. That is the ingredient why Fortune 500 now constitutes only 10 percent of the United States economy, down from 20 percent as recently as 1970. Using tourism as an example, the divisor shows that this ...If you want to get a full essay, order it on our website: OrderEssay.net

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