Healthy Water, Inc - Case Study

Manny Krishna s company is involved in the consumer goods character reference of food product store . promotional tools like sales promotion , advert , individual(prenominal) selling and public relations are applicable in this type of marketplace Krishna is currently using the four tools , notwithstanding someoneal selling is probably the most utilized of all the choices . soulalised selling was applied by a sales person who comes to the potential buyer by setting an appointment for a demonstration of Purity II . Public relations were piddle into work through endorsing the image of the company and the product . health Water Inc (HWI ) uses a device that is certified by the environmental Protection Agency and receives good publicize support from its get at company , Environmental Control Inc . The advertising cha nnel that HWI receives is in the form of print mediaKrishna s marketing strategy is solely relying on face to face selling since that s what the product requires .

But in the long run , aggressive marketing should be settle into action because of existing competitors Krishna can adopt more of the advertising tool . Advertising can increase the target market s awareness of the brand , Purity II . HWI can peril into E-business , since it is very accessible and is now becoming a head . The company can also provide incentives like great(p) a free filter to loyal customers so to devote a good business relationship with them . Another option is through doing an advertising campaign th rough broadcast media on recounting the ris! ks of not drinking purified water . This may be high-ticket(prenominal) but...If you want to get a full essay, request it on our website: OrderEssay.net

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