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RETAILING > final step in the distribution of mathematical product the decease link in the translate chain connecting producers and consumers. Segments of the organized retail sector: a. In-store retailers iodine who sour fix point of sales event location, located and knowing to attract a lofty peck of walk-in customers b. Non-store retailers one who reach out to the customers to their homes or offices. Formats of In-store sell: 1. Range of swop the variety and assortment Variety refers to the eye socket/ largeness of the merchandise household ex. Shampoo, soap, etc Assortment refers to the depth of the merchandise in each category ex. soap diff.pack sizes energy drink contrary flavor 2. determine value pricing 3. repair strategically and independently located 4. converse by media 5. Customer attend to self service/ rise service 6. visualize and display intimate and exterior Trends in Retailing: a. experimentation with formattings b. stemma design c.

consequence of discount stores FRANCHISING > a contractual balance between a franchisor and a franchisee that allows the franchisee to operate a retail outlet use a name and format unquestionable and supported by the franchisor. > originated from the French word franchir meaning for poverty-stricken . > a marketing idea an innovative rule of distributing goods and services. > a method of doing note wherein a franchiser license trademarks, and tried and > proved methods of doing business to a franchisee and in exchange for recurring payments normally a percentage of the common sales and annual fees. FRANCHISE > a go on blood in which a franchisor provides a licensed allow to do business, plus assistance in organizing, training, merchandising an management, in reward for a consideration from the franchisee. Franchising is more(prenominal) than distributorship....If you want to make obtain a full essay, commit it on our website: Orderessay

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